The swift penetration of the Internet globally has led to an increase in the number of Smartphone customers. With cheaper devices and cost-effective Internet solutions, you will notice that almost every house has at least one smartphone.
This has led to a seeking for convenience and comfort among customers. The mindset has been bolstered after the Pandemic, and more people want to complete their day's work via mobile. The number of online shoppers has grown tremendously.
The global eCommerce market was estimated at $1 trillion approximately in 2022 (InsiderIntelligence).
These numbers indicate your retail store needs an online presence to improve reach and conversions. With more people shopping online, you cannot avoid this medium of profits.
There are two key ingredients to a successful eCommerce website
This guide will discuss the second most important ingredient, the features, that make the website experiential to the users. We have curated key features to improve the user experience and increase conversion.
When planning the eCommerce website, the features play a pivotal role. Here are a few features that you must consider including in your website. Do you have a large-scale business spread across cities or countries?
As a retail owner, you must know that users trust other users. It is a tacit knowledge, one that you cannot ignore.
You might lose on acquisitions if you need more messages communicating the user's love for your product. The ratings and review meter is for users to understand why your product is a must-buy.
Adding the ratings will give the new buyers an idea of why your product is popular. They will know how many users benefitted from the product. The review will showcase whether the product matches the description provided.
It will also help to know how many users are happy after purchasing the product.
A detailed description of the product is a must on your website. It will tell the product's features, dimensions (if needed), benefits and other important factors.
You can also share the details about the product's usability and use cases. A detailed page should also include some of the frequently asked questions. This would help the users make the decision.
As there is no facility to touch or feel the product, the product description page is an important part of your website.
The uniformity across devices is an important part of your eCommerce website design. Your website is likely to be accessed from mobile, desktop and tablets. Is your design prepared for this access? Will customers get the same experience in design?
That's why you must invest in responsive designs. It can help ensure seamlessness in design access. The screens will look and feel similar, irrespective of where they are accessed. The screens will adjust to the device size without compromising on the elements.
Your website user may enter the online store with a mission. They may have a product in mind that they want to purchase. The search feature will make finding the product easy for them. They don't need to browse through the categories to find their product.
It will improve their shopping experiences. The search feature is also good for a user already active on your website who cannot find a product in a particular category. Whether they know the category, the search feature will help them with the product.
If your customer has to move outside the application to complete the payment, they will abandon the cart. Similarly, if their choice of payment is unavailable, they will not complete the payment either.
That's why in-app payments are an important feature. You must integrate your eCommerce website with maximum payment methods to ensure smooth checkouts.
Offering one-click checkouts in return for complete security and protection can help you garner maximum profits.
Users may not be satisfied with the purchases they have made online. For instance, there could be products that don't fit them. The material expectations didn't match.
Under all these circumstances, they may want to reach out and return the product. Your return policy should be clear and crisp. You should mention the return details on your product description page too.
Having a defined return policy will help improve conversions.
Customers love it when rewarded with new features, discounts, or other notifications. the customer might have set a product to "notify me." The push notifications are essential in this case. It will help the website send messages to the users and keep the communication channel on.
The push notifications will increase your conversion chances and improve your business profits.
Customers connect with the website at odd hours. Your potential customer might be shopping at midnight when no customer executives are ready to support them. However, a shop with resources is good for business.
Chatbots can fill in the gaps. The users can connect with them. By preparing the flow, these AI-powered bots will behave like human resources and get the queries resolved. This way, you will retain your potential customer.
Adding filters can reduce the user's available product range on the website. This can help the customer select the products they need. It would help narrow down the search and improve the quality of selection.
Filters can induce more conversions as people will see what they need. The extra elements or brands are removed from their search section.
In the retail era governed by digital transformation, you must recognize the potential of having an online store. Good planning and user-centric websites can help you gain better outcomes. Planning the features is core to your website design. You must have the product description, videos, and a proper navigation system to keep the users engaged. These must-have features will improve user experience on the website.
It is important to gain support from a suitable eCommerce website development company to convert your vision into a flawless website. Space Stem is a leading eCommerce development company in London with a strong development portfolio. Connect with our team to discuss your idea.
