Isn't it amazing how eCommerce managed to disrupt the entire retail industry? What started as a small idea or a trend has held on its roots even today. 2020 accelerated the pace for digital transformation and eCommerce businesses.
The eCommerce sales grew by $244.2 billion in 2020 alone (census.gov). The numbers indicate the huge surge in demand and supply of eCommerce providers.
Since the Pandemic struck, almost all retailers are considering shifting to online models to increase their growth. It has become essential for retailers to convince their customers of their abilities and offer a USP.
By incorporating the latest trends, businesses can gain a competitive edge. It can also help build a contextual store, offer personalized campaigns, and enhance experiences.
This guide will showcase the impact of eCommerce on businesses, the top five must-have features, and the important trends to incorporate. So, let's get started.
There have been tremendous transformations in the business landscape with the arrival of eCommerce. Most businesses have removed intermediaries, thus reducing the complexities in the supply chain. Again, this has empowered businesses with lots of data, which allows them to bolster their marketing strategies.
With the new-age marketing methods, eCommerce allows more sales and profits for businesses. Moreover, it has blurred the lines demarcating geographies. Retail commerce has allowed businesses in one corner of the world to serve the other corner easily.
When planning your eCommerce website, features play a pivotal role. You must include the must-haves to avail the competitive edge. Let's look at some of the unavoidable features of your website.
This is an important part of eCommerce website development. You must allow the user to sign up as a guest and complete the purchases. Most people may only be comfortable sharing some details with you. You must ensure maximum convenience through this feature.
When you complicate the checkout systems, you are leading to increased abandonments. Instead, work on having a simple and minimal checkout page. You can limit it to a single page with the bare minimum requirements. This would enable them to complete the payments.
Most people are comfortable paying online if they know the gateway is secure. That's why you must work on integrating a secure and experiential gateway system. Integrating suitable payment methods can guarantee more people opt to pay online. You might get maximum conversions and repeat sales.
Most people don't purchase the product until they know the benefits. They must know what they will get with the product. As touch and feel the part is missing in the virtual world, you can make up with the product description. Add a detailed page that contains all the important elements.
Share the details compellingly to help customers make the right decision. This would ensure quick conversions and better engagement online.
When you are all about virtual and imagination, you cannot forget the importance of images. You must include high-quality images that can help improve decision-making. The customers would know what to expect from the particular product. It would help them be sure of the product and its usability.
The potential customer would sometimes know through detailed images if the product will fit the size and other requirements.
Above are the top 5 features for an ecommerce website, and please check our this blog for a list of key features for e-commerce website development.
If you plan to develop an eCommerce website, here are all the trends to incorporate.
The feat achieved by Amazon with the inclusion of Artificial Intelligence is remarkable. They have managed to personalize campaigns, improve recommendations and enhance engagement with the technology.
If you incorporate the technology, you can ensure maximum conversions from your potential leads. It can help you personalize your dashboard, offer insightful recommendations and extend better engagement.
This technology can boost your conversion rate by multiple folds.
We have seen people avoiding typing while walking or commuting. However, they may want to complete their searches during this period. Adding voice search to the website allows them to search while on the application.
They can use voice commands, and the website will release the search results. The website needs to be optimized for voice searches and relevant keywords. It might take a while before that happens.
Video ads are a great way to connect with customers and convert them. The video ads will showcase a product that you are recommending to them. They can view the ads while shopping on the website without any issues. The video ad will give a detailed view of the products and their abilities. You can always improve the interactions with the video display ads.
People have always bought products after they looked at them. Touch and feel have been a part of retail purchases for a while. However, when you move your shop online, you may need help to extend this experience.
However, you can make it available through product videos. You can showcase the exact things your product can offer to the customers. You can show how it works, the size, and other details through a video. This would help the user make an informed decision about the product.
This technology can do wonders to your for your business. Instead of showing what they do, you allow them to try things on. For instance, a makeup brand can use AR to allow users to try on lipstick or other products. Similarly, you can leverage AR to showcase your brand's potential to the users.
When brands see videos, they still need to be completely sure. However, AR with 3D mapping can offer them a glimpse of their desired product.
Integrating with eWallets is equally important for your eCommerce website. It can help you plan the payments using the users' existing wallets. The users can easily link their wallets and complete the payment effortlessly.
There are several rewards associated with the eWallets. The user can avail of them immediately by linking them to the website.
This is an important eCommerce trend that you must incorporate. It helps reduce resource efforts and costs effectively. You can ensure real-time communication between the users and the businesses. It will be more efficient and extensive.
This trend will also help you stay connected with the users at all times, even after business hours.
Here are all the top steps to include when building your eCommerce website.
eCommerce website development has furthered the retailer's goals and significantly enhanced profits. It has led to more sales and conversions for the seller.
You must incorporate the current trends to engage the customers further and gain from their experiences. AI, Chatbots, and Voice searches can give the customer real-time communication from your business. It can also improve their experience on the website.
Partnering with good eCommerce development services is important to gain the best solutions. Space Stem is a leading e-Commerce development company in the London, UK. We have a grand portfolio backing our claims. You can connect with our team to improve your website's experiences with the correct trends.
