VIDEO MARKETING – A MUST for BUSINESSES in 2020
If you want to grow your online business online in 2020, video marketing will play a Vital role for your Products and Business to create brand awareness and promotions.
For a realistic and measurable business growth, a compelling VIDEO marketing strategy is very important.
2020 visitors will demand more video content from brands from businesses . Therefore, popularity of video content is increasing day by day. Videos need to be more engaging and entertaining with value-addition.
Brands/Products are using video marketing as it provides positive/very good results in terms of sales and ROI.
Video marketing benefits include
- Increased Brand Awareness
- Increased Conversions
- Improved ROI
- Better Search Engine Rankings
- Increases Engagement
Advantages of Video Marketing
Video content is very helpful for a business as it can be used in multiple stages of marketing. There are many popular uses of video marketing for businesses which makes it an effective strategy, few applications of which is outlined below -
- Videos give visual info about Your Products Demo / Presentation for audience to understand it easily.
- Videos help to increase power of SEO and gain more traffic on the website.
- Videos also help in boosting conversions of Products and Seller. A consumer survey reveals 80% of consumers make a Buying decision based upon online marketing video.
- Video content inspires consumer engagement besides educating them about unique features of a product or service.
- Video ads in Youtube, facebook, Instagram, encourages interaction from visitors in form of likes, reshares, retweets on twitter, etc. and thereby increases viral traffic as well as lead to conversions.
A useful tip to consider in making Videos for digital marketing purposes is that most Users tend to skip the video in the first 10 seconds So, make the most of the early 10 to 15 seconds of the video interesting/unique because this is what matters the most. You definitely want to retain your audience for the rest of the video, so make it as Eye-catchy as you can.
Videos in stories and Facts
Users are more likely to buy a product after watching a video about it.
Facebook videos get 135% more organic reach than a photo and significantly more than status updates and links.
Another upcoming trend in 2020 is the use of stories. Social media such as Facebook, Instagram, and WhatsApp allows you to upload stories within and outside (public) your network. The stories are set to last for 24-hours before they disappear. And in a world of people who fear missing out, best believe that many online consumers will most definitely view your stories.
However, before choosing any video marketing strategy, it is important to find out which one will work best for your brand. Remember, you can use more than one or even all of the video marketing - it all depends on your organizational needs.
Click to contact Space Stem Digital Marketing Specialist to build your next VIDEO.